PR & Social Listening

PR Strategy & Brand Positioning

PR Strategy & Brand Positioning

Developing PR strategies aligned with business and marketing objectives, shaping clear brand positioning, messaging architecture, and strong narratives that connect with target audiences. We plan and execute PR campaigns across launches, seasonal activations, corporate initiatives, and product or service communications, supported by reputation benchmarking and market perception analysis to ensure impact and relevance.

Media Relations & Earned Coverage

Media Relations & Earned Coverage

We manage regional media relations across MENA, covering online, print, TV, and radio outlets. We handle press release writing, editing, Arabic/English translation, and distribution, alongside proactive media pitching, story placement, and exclusive features. Our team prepares full media kits, company fact sheets, and spokesperson profiles, coordinates interviews with clear briefing notes and talking points, and organizes press conferences and media roundtables to amplify brand presence.

Digital PR & Online Visibility

Digital PR & Online Visibility

Hard Rock delivers digital PR campaigns across online publications and high-impact platforms, using earned and hybrid tactics to grow brand mentions and visibility. We also manage online reputation through structured review strategies, while continuously monitoring digital channels to detect risks early and respond quickly during potential crises.

Influencer & KOL PR

Influencer & KOL PR

Identifying the right influencers and KOLs through reputation fit and audience relevance analysis, then activates earned and hybrid outreach programs including PR seeding. We coordinate content to ensure alignment with brand messages and campaign objectives, and track performance across reach, engagement, sentiment, and conversions when applicable.

PR Monitoring, Reporting & Insights

PR Monitoring, Reporting & Insights

We provide full media monitoring across news, social, and digital channels, delivering detailed coverage analysis including volume, outlet tier, message pull-through, and tone/sentiment. We benchmark share of voice against competitors and issue monthly or quarterly PR performance reports with clear insights and recommendations.

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